Intro to Research and Analysis with Remesh

Overview

Below are a few steps we recommend taking when conducting research and analysis with Remesh.

Included in this Article

1. Identify your Research Questions and Objectives
2. Choose your Research Protocol
3. Identify Key Stakeholders
4. Select Your Audience
5. Develop Your Discussion Guide
6. Collect Data
7. Review Data
8. Report Findings

Identify your Research Questions and Objectives

Before diving into developing your discussion guide, decide what questions you would like to answer through this research. Your research questions can be broad but should be answerable questions.

Choose your Research Protocol

Remesh has a number of different ways you can engage with an audience and analyze data. Choose one or a combination that best fits your research questions and objectives. No matter what route you choose you will eventually have access to our analysis tools, that allow you to quickly understand a large population. 

Remesh Product Offerings:

• Live: A synchronous conversation that is predominantly text based, allowing you to moderate a discussion with a group of up to 1000 participants. Remesh Live allows you to pivot and ask follow up questions in the moment.
• Flex: An asynchronous version of Remesh that allows up to 5000 participants to access and complete the discussion at their own pace. This allows you to easily capture audience feedback across multiple time zones.
• Flex + Recruit: While our other offerings require you to source your audience off the platform, Flex + Recruit allows you to quickly program and recruit a Flex Conversation, providing estimated costs along the way. Please note this is not currently available in all workspaces, if you do not have access please get in touch!
• External Data Import: Import your external survey data into the Remesh platform to merge with your Remesh data or leverage our analysis tools to understand your data in moments.

Additional Features to Consider:

• Convert: Conduct a Live Conversation, then convert that Conversation as a Flex. This is a great way to continue gathering insights if not everyone was able to make a synchronous Conversation.
• Multi-Language Conversations: Conduct one Remesh Conversation in multiple languages! Participants can access in their preferred language while the researcher easily analyzes and reviews data in their preferred language. 
• Conversation Merge: As a moderator, you can merge data from up to 10 conversations directly on-platform. The system will automate the question mapping process, letting you focus on reviewing the mapping and making edits as needed.

Identify Key Stakeholders

Identify the stakeholders that you would like to take part in the research process and decide what level of engagement you would like them to have in the process. If you are conducting a Live, Flex or Flex + Recruit Conversation we recommend looking into setting up Observer Links which would allow stakeholders a view-only perspective of data as it is being collected.

Select your Audience

Who do you need to talk to in order to answer your research questions? You can either work with our team to help source your participants, either through Flex + Recruit or a more custom recruit through our recruitment department. If you have an audience available that you would like to tap into, you can read more about recruiting on your own here.

Develop your Discussion Guide

A Discussion Guide contains all the questions, messages and stimuli that you would are planning for your audience to engage with. We recommend developing your discussion guide with your research questions in mind. You can think of your research as a funnel, starting with your research question at the top, which leads to a broad question, then increasingly more specific questions throughout. For example you might start your discussion guide with the question “What food do you enjoy most?” and work down the funnel towards a question such as “What is your favorite spice to include when you cook?”

It can be helpful to think about how you would like to analyze your data to inform what questions you’d like to ask as well. You can find an overview of our analysis tools here. There is no perfect formula for a Remesh Discussion Guide, but about 50% Ask Opinion questions is a good start.

Collect Data

Whether you will be moderating a Live Conversation, monitoring Flex data, importing existing data or a combination you will need to gather your data in the Remesh platform using your chosen method. You can read more about collecting data in these methods at the links here.

Review Data

If you are conducting a Live or Flex Conversation, you can read through responses as they are being collected. Once you have gathered your data in the Remesh platform and merged necessary elements, we recommend setting aside time to review your data. This is often easiest using the Results tool and going question by question to quickly skim through questions, key segments and most agreed upon responses and taking notes as you go.

Analyze Data

There is no “right” way to analyze data in the Remesh platform, but we can outline a helpful start as you develop your personal style. Before diving into analysis, we recommend returning to your research question and using this as an analysis guide. Review your notes taken as you reviewed your data, then use our suite of analysis tools to search for clues in your data that will help you answer these questions. As you analyze, we recommend having our topline PowerPoint export handy. You can easily customize it with notes, exported visuals, supporting participant verbatims, and summarizations. You may already have an idea which discussion guide questions might lead you to answers after reviewing your data, we recommend starting with those questions. Below are a few of our favorite features and how we like to use them!

• Results: you can find a variety of visuals in this space including word clouds, bar graphs and more!
• Thematic Clusters: If you are unsure of what themes arose in certain questions, thematic clusters can help you identify those themes. Each response will appear in one theme.
• Auto Code: Our approach to traditional qualitative coding, this allows you to go question by question and see codes that have been associated with each response. This provides a deeper look at themes, as one response can be associated with multiple codes.
• Summarize: a starting point for Conversation and question summaries which can be an easy introduction to certain sections.
• Segments: Utilize segments throughout your analysis to drill down into data and pull out responses from certain demographics.

Report Findings

At this point, your topline PowerPoint mentioned above is likely full of notes, participant responses, visuals and summaries. At this stage, we recommend that you begin paring down your findings in a way that most clearly portrays the answers to your research questions. There are many ways to go about this, but one method can be to share the research question you identified, the answer you found to that question, then share the visuals, participant responses and summaries to back up that answer.