Segments

Overview

Segments allow you to easily analyze your data based upon audience demographics in the Remesh platform.

Included in this Article

1. What is a Segment?
2. Where are Segments Found?
3. Creating Automated Segments
4. Creating Custom Segments
5. Analyzing Using Segments
6. Frequently Asked Questions

What is a Segment?

A Segment is a group of participants who gave the same answers to an Onboarding Poll or a Poll question during the Conversation.

To give you an idea, here are some examples of Segments:

• Women under the age of 65 who are responsible for making financial investment decisions in their household
• Men between the ages of 18 and 35 who are Twitter users
• Registered Democratic Voters
• People between the ages of 45 and 64 who selected poll option B on the poll question asking which packaging design was their favorite during the live conversation

Where are Segments Found?

You can create segments before, during and after a Conversation. You can analyze with Segments during and after a Conversation.

Build

Live

Analyze

Creating Automated Segments

1. Create your Onboarding Polls
2. Once you’ve added your Onboarding Polls, navigate to the Segments tab. You should now see all Single-select Onboarding Poll questions listed here. 
3. If you do not wish to see a specific AutoSegment, toggle them off individually or entirely by clicking the Hide All toggle below the Create Segment button.
4. Selected Onboarding Polls will automatically create segments for each of the onboarding poll options.

Creating Custom Segments

Start creating a Custom Segment by clicking the plus button wherever you find the Segment menu. There are two types of custom segments - Polls & Options and Advanced.

Polls and Options Custom Segment

Create a Custom segment based upon how participants responded to a poll or polls in the Conversation.

• Create your Polls and/or Onboarding Polls
• Once you have created Polls or Conversation Polls, navigate to Segments.
• Click Create Segment 
• Enter a name for your new segment
• Click + next each of the variables you want to include in the Segment

Advanced Custom Segment

Create a custom segment of hand-picked participants. Use this to analyze or to schedule a follow up Video Interview with that group.

• Create segment and select Advanced.
• Choose your participants based upon a unique identifier:
  • Email address if using Remesh email management

• • Participant ID or Unique ID if using unique links 
  • Participant ID if using single participant links
• Name your segment, and save.
• You can now analyze with that segment, or if conducting a Live Conversation, you can choose to schedule a follow up Video Interview with your selection.

Using Segments

Segments can be accessed throughout the Remesh platform and are used to cut your data based upon audience demographics. Below are a few examples of where you can use Segments.

• Create a segment, then follow up with that small group for a Video Interview after your Live Conversation.
• While your Conversation is collecting data, analyze using segments by clicking the "Analyze" button under any question that has been sent.
• The Topline PowerPoint export, available after your conversation has ended, allows you to select 3 Segments to include in your export.
• The Post Conversation Analysis Results space allows you to utilize Segments on question responses and in features such as Thematic Clusters and Sentiment Labels. 
• Summarize and Auto Code, which leverage a Large Language Model to organize and analyze open-end responses, also allow you to utilize Segments in your analysis.

Frequently Asked Questions

• What logic is used when creating segments?
  When adding multiple options within a single Poll question, 'Or' logic will be used. For Segments that use multiple Polls questions, 'And' logic will be used.
• When can I create segments?
  You can create segments before, during or after your Conversation based upon any Poll question that was asked.