--- title: Conduct A/B testing. description: I want to test two different variables with my audience and compare their reactions. A/B testing, or split testing, is a classic method of market research and employee research for testing the control --- [Skip to content](https://help.remesh.ai/conduct-a/b-testing#main-content) English Show submenu for translations ![59b7eb52c29cb1fb87e1bba7bf1ef88c41152899.png\]](https://help.remesh.ai/hs-fs/hubfs/59b7eb52c29cb1fb87e1bba7bf1ef88c41152899.png?height=40&name=59b7eb52c29cb1fb87e1bba7bf1ef88c41152899.png) Open main navigation Close main navigation - English Show submenu for translations - Go to remesh.ai Go to remesh.ai How can we help? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.remesh.ai/?hsLang=en) 2. [Use Cases and Problems Solved by Remesh](https://help.remesh.ai/use-cases-and-problems-solved-by-remesh?hsLang=en) 3. [Use Cases](https://help.remesh.ai/use-cases-and-problems-solved-by-remesh?hsLang=en#use-cases) # Conduct A/B testing. ### The Problem *I want to test two different variables with my audience and compare their reactions.* ### The Plan A/B testing, or split testing, is a classic method of market research and employee research for testing the control and the variable of an experiment. Create a Flex Conversation and randomize or rotate the variables to ensure participants see the questions in different order. - [Program a Flex Discussion Guide Using Sections](https://help.remesh.ai/conduct-a/b-testing#program) - [Set up Display Logic](https://help.remesh.ai/conduct-a/b-testing#setupdisplay) - [Analyze Your Data](https://help.remesh.ai/conduct-a/b-testing#analyze) - [Alternate Method: Two Live Conversations](https://help.remesh.ai/conduct-a/b-testing#analyze) ### Program a Flex Discussion Guide Using Sections First, [create your Flex Conversation](https://help.remesh.ai/create-a-conversation?hsLang=en), then get started programming your Discussion Guide. By [programming your Discussion Guide in the platform](https://help.remesh.ai/in-platform-discussion-guide-builder?hsLang=en), you can easily incorporate Sections which are a necessary aspect of this process. Sections allow you to organize your discussion guide, as well as program randomization and rotation. Be sure to program all the content you want to be randomized within these segments, and name them something that will help you remember such as “control” and “variable.” ### Set up Display Logic From the [Display Logic page](https://help.remesh.ai/flex-display-logic?hsLang=en), you can easily select your sections and whether you’d like them to be rotated or randomized. - Rotate: Sections will display in a rotating order for each participant, based on when they start the conversation. For example, the first participant will see 1, 2, 3, the second participant will see 2, 3, 1, etc.Random - Randomize: Sections will display in a random order for each participant. This option typically has the highest number of possible order permutations. Note that all participants will always be shown all Sections, meaning each Participant would experience both the control and variable. ### Analyze Data You can monitor your data throughout the Conversation, then once the Conversation has completed download our [Participant Data CSV](https://help.remesh.ai/how-can-i-export-the-data?hsLang=en) to see which participant saw which concept first. You can then use that to cut the data in our [CSV Exports](https://help.remesh.ai/how-can-i-export-the-data?hsLang=en) and compare. ### Alternate Method: Two Live Conversations Conduct two separate Remesh Live sessions with separate participant groups. The control and variable would be evaluated independently, reducing the risk of bias in the conversations. After both sessions are completed, you would analyze the separate datasets from these conversations for comparative analysis and could also [merge](https://help.remesh.ai/on-platform-conversation-merge?hsLang=en) these datasets as well to compare the data from each session. Note that in order to analyze the conversations afterwards, the questions need to be consistent between the two sessions, which might be difficult to manage. Additionally, running two separate sessions requires additional effort to recruit participants and moderate for each of the conversations. Finally, analyzing the two separate sessions requires additional effort to compare and contrast the data collected. ### Next Steps Ready to use Remesh to conduct A/B testing? If you already have a Remesh subscription, simply [create your Conversation](https://help.remesh.ai/create-a-conversation?hsLang=en) to get started! Feel free to [get in touch](https://live.remesh.chat/dashboard/contact-us?__hstc=190742964.77d04d90c0e601e7dfe83fd0cbf39d21.1724169087237.1725989601656.1725991933924.27&__hssc=190742964.11.1725991933924&__hsfp=1400577961) if you have any questions. If you do not have an existing Remesh subscription, please [reach out](https://www.remesh.ai/request-demo) and our team will be happy to assist! - [Getting Started](https://help.remesh.ai/getting-started?hsLang=en#main-content) - [Quick Start Guides](https://help.remesh.ai/getting-started?hsLang=en#quick-start-guides) - [Remesh Demo Resources](https://help.remesh.ai/getting-started?hsLang=en#remesh-demo-resources) - [Remy - Remesh's AI Agent](https://help.remesh.ai/getting-started?hsLang=en#remy-remeshs-ai-agent) - [Additional Resources](https://help.remesh.ai/getting-started?hsLang=en#additional-resources) - [MCP Server](https://help.remesh.ai/getting-started?hsLang=en#mcp-server) - [Preparing for Your Remesh Conversation](https://help.remesh.ai/preparing-for-your-remesh-conversation?hsLang=en#main-content) - [Creating a Conversation and Programming Details](https://help.remesh.ai/preparing-for-your-remesh-conversation?hsLang=en#creating-a-conversation-and-programming-details) - [Programming Your Discussion Guide](https://help.remesh.ai/preparing-for-your-remesh-conversation?hsLang=en#programming-your-discussion-guide) - [Question Types](https://help.remesh.ai/preparing-for-your-remesh-conversation?hsLang=en#question-types) - [Recruiting Participants](https://help.remesh.ai/preparing-for-your-remesh-conversation?hsLang=en#recruiting-participants) - [Additional Conversation Settings](https://help.remesh.ai/preparing-for-your-remesh-conversation?hsLang=en#additional-conversation-settings) - [Launching Your Conversation](https://help.remesh.ai/preparing-for-your-remesh-conversation?hsLang=en#launching-your-conversation) - [Best Practices](https://help.remesh.ai/preparing-for-your-remesh-conversation?hsLang=en#best-practices) - [Collecting Data](https://help.remesh.ai/collecting-data?hsLang=en#main-content) - [Conversation Moderation Basics (Live)](https://help.remesh.ai/collecting-data?hsLang=en#conversation-moderation-basics-live) - [Conversation Moderation Best Practices (Live)](https://help.remesh.ai/collecting-data?hsLang=en#conversation-moderation-best-practices-live) - [Monitoring Your Data (Flex)](https://help.remesh.ai/collecting-data?hsLang=en#monitoring-your-data-flex) - [Analyzing Your Data](https://help.remesh.ai/analyzing-your-data?hsLang=en#main-content) - [Getting Started Analyzing](https://help.remesh.ai/analyzing-your-data?hsLang=en#getting-started-analyzing) - [Remesh Definitions and Metrics](https://help.remesh.ai/analyzing-your-data?hsLang=en#remesh-definitions-and-metrics) - [Understanding the Big Picture](https://help.remesh.ai/analyzing-your-data?hsLang=en#understanding-the-big-picture) - [Finding Themes in Qualitative Data](https://help.remesh.ai/analyzing-your-data?hsLang=en#finding-themes-in-qualitative-data) - [Diving Deeper](https://help.remesh.ai/analyzing-your-data?hsLang=en#diving-deeper) - [Exporting Data](https://help.remesh.ai/analyzing-your-data?hsLang=en#exporting-data) - [Additional Tools and Features](https://help.remesh.ai/analyzing-your-data?hsLang=en#additional-tools-and-features) - [Remesh Workspace and Settings](https://help.remesh.ai/remesh-workspace-and-settings?hsLang=en#main-content) - [Workspace Management](https://help.remesh.ai/remesh-workspace-and-settings?hsLang=en#workspace-management) - [Organizing Conversations](https://help.remesh.ai/remesh-workspace-and-settings?hsLang=en#organizing-conversations) - [Settings](https://help.remesh.ai/remesh-workspace-and-settings?hsLang=en#settings) - [Use Cases and Problems Solved by Remesh](https://help.remesh.ai/use-cases-and-problems-solved-by-remesh?hsLang=en#main-content) - [Use Cases](https://help.remesh.ai/use-cases-and-problems-solved-by-remesh?hsLang=en#use-cases) [![remesh-logo.png](https://help.remesh.ai/hs-fs/hubfs/Remesh_Logo_WHITEBG-01-1.png?width=150&height=29&name=Remesh_Logo_WHITEBG-01-1.png "remesh-logo.png")](https://remesh.ai/) remesh.ai Help Center Copyright © 2025, Remesh Inc.